Director of Marketing

Shurabhi oversees the implementation of data-driven marketing strategies to enhance the IvyWise experience for all stakeholders.

Shurabhi grew up in Hong Kong and moved to the U.S. for her undergraduate studies at New York University, where she double-majored in economics and psychology with a minor in business studies. After a few years of working at IvyWise as Research Coordinator, she went across the pond to achieve her M.Sc. in strategic marketing at Imperial College London. She then returned to IvyWise with a focus on using data and analytics to enhance the company’s marketing endeavors.

In her spare time, Shurabhi enjoys globetrotting, catching up on tennis, cricket and footy (“soccer”) news, exploring new cuisines and shopping for ridiculous outfits for her doggos Simba and Mowgli.